Naomi Radunski

What an exciting time to be in business! Ethical business and social entrepreneurship are emerging as the strongest growth sectors of the future … and they have to be - the old methods and values are, quite plainly, unsustainable.

Corehappiness is aligned with this resurgence, wanting to support social change, innovation and sustainable commerce.

I am delighted to offer my experience in communications, media and marketing to assist in developing your ethical brand, business or service.

• Parenting for a Peaceful World Documentary. Film interpretation of the book by Sydney psychologist, Robin Grille. Producer of this two-part television series, due for release November 2008. Click here to download the prospectus.
• Organic Bubs - Commercial writer and PR consultant for this award-winning range of certified organic toddler foods, launched in May 2007. www.organicbubs.com
• The Alphamusic of John Levine Website re-design and marketing strategy for www.silenceofmusic.com. Besides the complete redesign of the site and its content, it is being repositioned to act as a trading hub for a number of affiliated businesses. www.silenceofmusic.com
• Connecting Parents Project planning for this revolutionary parent-the-parent support group program, based on the books by Robin Grille, psychologist. The pilot program is funded by the Thyne Reid Foundation and is due to start in early 2008.
• Armchair Psychologist Series Brand development and marketing strategy for this range of five, 2-CD sets by Amanda Gordon, President of the Australian Psychological Society.

As business owner:

• Corehappiness.com 2006 – current
  Owner
• Silence of Music 2002 – current
  Co-owner and Marketing Manager
• Finks Restaurant and Bar 2001 - 2004
  Melbourne, Proprietor and concept originator.
  Reviewed in the Age Good Food Guide.
• LaserBaud Australasia P/L 1990 – 1999
  Co-owner and Marketing Director.
  Hardware peripherals importer and national retailer by direct mail.
  The first of its kind in Australia.

With the media, advertising and publishing industries, inter alia:

As editor:

• Eat and Enjoy, for the Diabetes Foundation of Australia
• Mum and Dad Made History, for the Museum of Victoria
• Eating Well for Life, two volumes, for the Education Board of Victoria
• The Immigrants’ Guide to Australia, for Rene Gordon Publications

As contributing author:

• Melbourne by Melbourne, the city’s gift volume to members of the IOC, supporting Melbourne’s pitch for the 1996 Olympic games.
• To ‘Creative Journal Writing,’ 2007 by psychologist and author, Stephanie Dowrick.

As ghost-writer:

• The Real Food of China, book produced to support the NZ ABC Series of the same name.
• Born Organic, nutrition and cookery book produced to support a range of fully organic, pre-prepared foods.

As copywriter:

Janice Ashby Design Studios

• Winner of an international Clio award, best copywriter in category, for the Chamonix range of wines
• Livery and packaging copy for a broad range of products and services.

As marketing manager:

For byronchild Magazine, [now Kindred Magazine] Byron Publications P/L, 2005 – 2006.

As production and traffic control in advertising:

• McCann-Ericsson, as a traffic consultant, South Africa
• Janice Ashby Design Studios (the role I began in with this company, before heading into the writing department)
• Fine! Advertising

This working life only peripherally reflects my double-major Bachelors degree studies in English and Social Anthropology.